In third place in the happiness index with happiness rising

A recent BBC article highlights Icelanders' rising happiness levels, setting them apart from other Nordic countries. Ranked as the third-happiest nation in the 2025 World Happiness Report, Iceland has seen a remarkable 9.1% increase in happiness since 2008. This achievement is credited to strong social support, freedom, generosity, and the nation's profound connection to nature.

The article notes that locals cherish their easy access to stunning landscapes, ranging from volcanic terrains to skies illuminated by the Northern Lights. The contrast of dark winters and long summer days is complemented by progressive policies, including a robust parental leave system and gender equity in government representation. Tourism has reshaped Iceland, bringing economic growth despite rising living costs, while new initiatives aim to ensure sustainability.

Finally, the piece emphasizes that Icelanders' happiness ultimately stems from their adaptability and resilience in navigating shifting natural and economic conditions, nurturing a deeply rooted sense of intuition and stability.

We believe we might agree with this perspective!